Strong Brand Websites for Swiss Cantonal Banks

Swiss Cantonal Banks Association

Relaunch Campaigning and Umbrella Brand Websites

The Association of Swiss Cantonal Banks (VSKB) supports the 24 cantonal banks in Switzerland with brand campaigns as well as on a political and media levels. We were commissioned to redesign their two websites www.kantonalbank.ch and www.vskb.ch, optimise them in a user-centric way and develop them using the Craft Content Management System. By managing both websites in the same CMS, content creation was modernised, synergies were created in content management and efficiency goals were achieved.

Solution

We redesigned the brand websites kantonalbank.ch and vskb.ch and migrated the content to a new content management system (Craft CMS). The new websites are packed with various practical, customised features and are particularly user-friendly thanks to user-centred development.

Services

 

  • Requirements Engineering
  • Conceptual & Solution Design
  • UX Design, Interaction & Visual Design
  • Frontend & Backend Development
  • Quality Management & Testing
  • Continuous Development & Support
  • Project Organization according to Scrum

 

Challenge

The prominent internet address kantonalbank.ch serves a heterogeneous audience and is a central touchpoint for the Kantonalbank brand. The audience ranges from bank customers, authorities and media professionals to politicians. These different users did not immediately find the content provided for them. Content maintenance was time-consuming and cost-intensive. In addition, there was an increasing number of learnings that needed to be improved since the last website launch. The client therefore decided to relaunch the website to coincide with the launch of the umbrella brand's new national advertising campaign.

Approach

  • Research Phase

    We started with several analysis steps to understand the situation and lay a solid foundation. Any uncertain hypotheses were optionally confirmed or refuted by means of qualitative interviews with users. Personas were defined.


  • From Conceptual to Interaction and Visual Design

    Based on the results of the analysis, we worked with the client in a participatory process to develop a detailed concept including specifications. This took place in several iterations, in which the elaboration was refined from abstract to concrete. In this way, we developed important elements step by step: from the information architecture to skeletons to wireframes - and then, building on this, the interaction and visual design.

  • Collaboration of Front- and Backend in Scrum Mode

    An interdisciplinary team of front-end and back-end specialists developed the two websites.

  • Sustainable Maintenance

    A system is only as good as its maintenance and upkeep. Since the launch, the customer has continuously invested in the further development of their platforms. And, of course, we also support them in all the next steps.


”

YOO's user-centred approach to implementing the new solutions impressed us. This not only took into account the users of our online channels, but also the internal content creation processes.

Christian Leugger

Head of Media and PR - Association of Swiss Cantonal Banks

Solution

By splitting the original website into the umbrella brand website (kantonalbank.ch) and the association website (vskb.ch), we were able to develop a customised solution for the respective target groups and stakeholders. Customers who land on the brand website through the umbrella brand campaign are guided to the content they are looking for or to their respective banking institutions in an uncomplicated and friendly way thanks to the processing of user journeys. The brand messages are conveyed quickly and effectively and help to engage visitors. 


The new websites of www.kantonalbank.ch and vskb.ch are available in three languages and are harmonised to convey a coherent brand message and provide users with relevant content.


Features of both websites

 

  • User-centred concept 
  • Analysis and optimisation of addressing different target groups, stakeholders and their journeys
  • Visual and interaction design
  • Content synergies: Content is maintained once and is available on multiple platforms
  • Simplified and clear access to all relevant information
  • User tracking and automatic assignment of the user by means of geolocation detection

 

Success Factors

 

  • Good understanding of the needs of different users and processes thanks to target group and stakeholder analyses
  • Design of the solution in close collaboration with the customer
  • High level of commitment on all sides
  • Synergies in content creation and management (Craft CMS)
  • Platforms are perceived as user-friendly and dynamic = high internal and external satisfaction
  • Smooth go-live of all pages

 

Technologies

  • PHP
  • TypeScript
  • Sass
  • Craft CMS
  • Figma
  • MySQL
  • Google Analytics

Who is the Association of Swisss Cantonal Banks (VSKB)?

In 1907, the cantonal banks joined forces to form the Association of Swiss Cantonal Banks (VSKB). The VSKB represents the common interests of its members, promotes their cooperation and helps to strengthen the position of the cantonal banks in Switzerland. The association develops the umbrella brand communication and operates the digital touchpoint www.kantonalbank.ch.

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